Will E. coli kill the brand?

Now that the deadly E. coli outbreak has been traced back to Natural Food Selections LLC, the question remains: How much will this damage their brand? Although they are making serious disaster relief efforts: stopping the shipment of their spinach, voluntarily recalling any products with their spinach, and issuing a refund or replacement coupons to consumers for tossed-out spinach products, will this be enough to keep consumers trust in their brand?

Also, since this company's spinach is sold under many brands including Earthbound Farm, Dole, Green Harvest, Natural Selection Foods, Rave Spinach, Ready Pac and Trader Joe’s, how will this tragedy affect these brands?

I guess it remains to be seen. - Berit Auerbach-Lynn

http://www.msnbc.msn.com/id/14841731/
Article on msnbc on Saturday Sept. 16