K Mart advertisment - JQ
Hey guys, do you remember the Martha Steward case Prof. Fournier talked about?
I just saw a K Mart advertisement on tv and it caought attention because K Mart is
using Martha Steward in their music.
"make Martha Steward proud!"
I believe these were the words on the advertisment.
It is interesting that they are using various methods to rebuild their brand equity.
Check the ad out.
- Jinkyoo Park-
posted by Brand007 @ 3:21 PM
1 Comments:
Hey,
Looking at post-prison Martha, I've seen that she has really been puting herself out there lately.
I just recently read something about Martha Stewart starting her own line of food, and I couldn't help but think about branding. Would you think of this as a brand bridging, a sub branding, or a super branding strategy?
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