Shop til You Drop

I remember back in the beginning of the semester we discussed in class some interesting marketing tactics that certain brands use to get you to buy their product or stay in their stores...for example the structure of Disney World - making the buildings look long and plentiful when you are entering and on the way out it looks like a short walk. Well, there was an interseting article in a magazine I was reading about similar marketing tactics used by stores...Thought you'd be interested to know.

Burberry - Music Marketing Director Rishcel Granquist recently decided in order to sell the new London glory days-inspired collection, the store should only play British music both old and new.

Ann Taylor - To go with the black and brown basics, creative director Dave Keller insists that female customers must listen to female artists or if it must be male, he must sing about love or getting dumped. The music is light and airy (think Lillith Fair).

Abercrombie and Fitch - The theme of abercrombie is "outdoorsy casual." The chocolate walls, palm trees, and moosehead hanging from the wall give it the outdoorsy feel. The store also insists that loud music with a thumping baseline always be playing to fill the store with energy and give customers energy to buy products.

Macy's - Ever been to the young women's fashion section of Macy's? If you have, you've probably noticed the rap/hip hop music. In Herald Square there is even a DJ behind glass pumping out hip hop, R&B, and reggaeton. He cranks the music up as the store becomes more crowded.

So the next time you feel the urge to buy everything in a store, make sure its not just the music playing that's pumping you up.

-Heather Campbell