the ultimate hotel experience

“The way we look at branded entertainment is providing engaging content experiences that happen to be brought to you by a brand. This is not about pounding people over the head with Westin” – Cameron Death, director of branded entertainment at MSN

In an article in Brandweek (Dec 4, page 9), it talks about how the Westin Hotel chain is starting a campaign about their hotel. However they don’t want to talk about their state of the art rooms or their outstanding service alone, but the entire experience together. They want to convey a feeling to their consumers. They don’t want Westin to be the hotel you go to when you just need a place, but when you need a place to get away, and actually experience a vacation. They have also started an online experience, so people can even get the experience and feeling before they even get to the hotel. Partnering with MSN, they provide music to give a 5 minute vacation to people.

I think it’s a really creative idea. It allows to consumer to link in their mind- Westin, and relaxation. I know when I’m traveling, its very important for my family to stay at a nice hotel, but also one where we can just relax and get away from any worries. Westin is doing a great job with this. I actually stayed at their hotel last year in LA, and they do an excellent job of just letting your worries go away

Some questions for thought: what other hotel is trying to get this association as well?
Do you think Westin is doing a good job of this?