Life is Good - Chris Lee

I was reading through a magazine called "Boston Common" and I came across an article titled "Living Large: Bert Jacobs and his brother, John - the siblings behind Life Is Good - give back".

What captured me about this article was the fact that these two brothers decided to create a t-shirt with the simple slogan of "Life Is Good". I'm sure a lot of you have seen people wearing something with the slogan on it.

Both Bert and John began selling these shirts on the streets of Boston. According to the two brothers in august of '94 they sold "48 shirts in 45 minutes" which "scared the hell" out of them. They found that their shirts were a hit and that the people purchasing the shirts were from all walks of life. They say "the lesson we learned in the street that day was that optimism cuts across all demographics"

I believe that this is an example of a brand that brings meaning to everyone. These shirts are almost motivator they can help people feel good about life even when things get bad. For example the article talked about a young girl who was diagnosed with bone cancer and she was wearing a "Life Is Good" hat. The article goes on to say that through her hard time she wouldn't take the hat off. She is better now and she believes that the hat brought her the courage and hope to fight her disease.

These men were able to create a brand that in a sense helps those in need and encourages those just walking their paths. It never hurt anyone to be optimistic in life. Hey just remember "Life Is Good" its never as bad as you think.