Who is Gateway Anyway?

Sandra recently posted a message about the website given to us by a guest speaker which allows us to see some of the new logos and designs of several companies over the years. Although Barbie has made changes to their logo our team wants to save that information for the presentation. However, I found it interesting that Gateway has made two changes to their logo’s design within two consecutive years: 2002 and 2003. In 2002, there lacked a real need for altering the logo, although management shifted to the friendlier cow print, which seemed to consume Microsoft. Their reasoning was driven by a new ad campaign; perhaps some of you remember the commercials of employees running through green fields trying to deliver their computers to the consumers.

Exactly one year later the cow theme was abandoned only to be transformed into the plain, pine-green word, Gateway. Lacking all creativity and no possible strategy or vision, their newest logo felt awkward, standard, and most importantly boring! The truth of the matter is that a standard logo combined with a lack of imaginative advertising moved Gateway even below IBM’s stuffy business image.

Currently, Gateway has moved back to the cow print, but is now a standard and boring grey on grey combination. To marvel in Gateway’s lack of creativity check out their homepage: http://www.gateway.com/index.shtml.

Hopefully Gateway can get a hold of their brand identity, and fast!