Film & TV Effects on Opinions
Hey Class,
Thinking back to our PG&E (Pacific, Gas, and Electric) discussion that we had a while ago, I wonder how much the effects of film, tv, and other medias play in building our opinions of brands? For example, the movie Erin Brockovich, featured the chemical poisoning of hundreds of people in the state of California. After the release of the movie, how many people changed their opinions of the popular company?
Additionally, the Apple ad that Professor Fournier showed us about the new Mac and 1984, resounds the feelings and fears of most people around 1948. The fear of communism and the loss of individuality was so strong, that a novel was inspired. Does the emphasis of this theme play a vastly important role in the attitudes formed by those who orginally saw the Apple ad back in 1984?
Does real life and fiction alter what we think of the everyday? Do the marketing messages that we receive become skewed when we can use real life examples to form our opinions?
I'd be interested to hear your thoughts!
~Katie David
posted by Brand007 @ 6:09 PM
1 Comments:
I think you're completely right, Katie. I feel that the media definitely affects our opinions of brands. I know I have a different opinion of not only PG&E, but other gas and electric companies as well after watching Erin Brockovich. The fact was I didn't even have an opinion on those types of companies before, and now I do, and it's negative.
Movies and television can bring about good associations too. Now everytime I eat at White Castle, I relate it to Harold and Kumar. I'd be interested to know if their profits increased after the movie came out. I'm more likely to go to White Castle now (if I can find one) where as before, if I wanted fast food, I'd look for a Wendy's.
However, I can't really look at the Mac advertisement in the same effect, because it is an advertisement. If it's a television show or movie or even another type of media, and I know it's not meant to directly influence me toward or away from a brand, I take notice. But commercials are different, because they are trying hard to influence you.
If any of this is confusing, sorry. It is 9AM on a sunday morning.
Daniil
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