Fantasy Football - Chris Lee

As I read through Brandweek I came across an article about Yahoo. I wanted to comment specifically on Yahoo's fantasy sports section. A few years back I got into Fantasy Football and because of Yahoo I am now addicted.

Every year in Aug anticipation rises as I realize that fantasy drafts are starting. Which running backs am I going to pick up, whose going to be a sleeper this year, how can I draft the best team possible?

As I read the article I saw that Yahoo's biggest audience are those interested in fantasy sports. Further I read that Yahoo is interested in strengthening their fantasy sports part of the site. As a fantasy sports audience I am happy to hear that Yahoo and David Katz (Yahoo! Sports head) want to find ways of improving their sports/fantasy sports area of Yahoo.

I believe that fantasy created a brand that allows fantasy sports to be easy and fun to do. Yahoo created a very simple interface in terms of drafting teams and reading about player updates and so on. They have shown me over the years that they care about the fantasy audience. They are always up to date with the latest news. I hope to see Yahoo continuing to build their brand and creating new and innovated ways to make our experience more meaningful.