Branding Dirt
Hi everyone-
If you look at last week's Brandweek, you will see that on the second to last page there is a section on Michael Clark who has decided to bottle and brand "commemorative border dirt." We discussed branding sand in class, but selling "under a pound" of dirt for $9.95 in response to congress's vote to build a wall between the U.S. and Mexico is quite different. I was wondering how you all feel about this concept and whether you predict it will take off because it is a piece of history, such as when people saved pieces of the Berlin wall or will people see this as something not to be taken seriously?
Carolina Ibarrola
posted by Brand007 @ 9:32 AM
2 Comments:
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As I think we discussed in our first class, I really do think anything can be branded. Whether it will be successful or not is another story.
Building a wall between the US and Mexico is a pretty controversial deal and I feel like museums or other places that preserve historical artifacts would purchase this. I'm sure that for some people this would have some sentimental value just like you mentioned about people saving pieces of the Berlin Wall.
Hey if people can sell a tissue that a famous person like Jessica Simpson blew her nose on, then this could surely work.
-Shauny Lamba
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