Faith Hill: Country Music's Queen to Sore Loser?

Faith Hill, generally known for her commercial success as a country singer, has been through much controversy since her incident during the CMA awards. In the following clip, you can see Faith Hill, posing for the camera while she awaits the announcement of the horizon award. As the announcers say the winners’ name, Faith Hill lifts up her hands as though she has won, and screams out “what,” once she has realized that her name was not called as the winner of the horizon award.

People perceive her brand to be as the down-to-earth, friendly, family women, who is always gracious. However, after this incident, people can’t help but think that she seems like quite the sore loser. Although Faith Hill’s management has stated that it was meant to be taken as a joke, the video certainly does not seem like she’s acting. As Chris Evans (a blog critic) put it, “even if Faith was joking, you have to admit it was a pretty stupid move on her part. With her big voice fading as fast as her sales, Faith now comes across as a bitter woman jealous of the young prolific starlet.”

I feel like my opinion of her changed the second I saw this tape (however, hilarious I thought this was). I would expect something like this who celebrities like Kanye West (who made a ruckus in a European Awards show) to do something like this, but given what Faith Hill has made her brand to be (sincere, caring, friendly, family-oriented), it seemed like a very “diva” thing to do. What do you guys think? Do you think that this incident will hurt her career?

Jennifer Tsai