Sony's fake blog promoting its PSP

http://www.linuxworld.com.au/index.php/id;1421699838;fp;2;fpid;1

Sony fesses up on fake PSP blog

Sony Computer Entertainment America (SCEA) has confessed it hired a marketing company to create a fake blog to drum up Christmas support for its PlayStation Portable (PSP).

The www.alliwantforxmasisapsp.com blog had all the makings of a genuine but amateurish fan-site replete with YouTube rap videos, but excessive Sony spruiking and a poor cover-up by the marketing company employed to create the site, Zipatoni, unravelled the doomed stealth campaign.

"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony," now reads the www.alliwantforxmasisapsp.com blog.

Sony would be better off just creating an honest blog featuring a chief desinger, engineer, manager, etc. Having a blog on the product isn't necessarily passé. If there's good content, then people will read and post especially considering that their target user most likely is an active user of the internet. However, contracting an advertising company to think like teenagers and post about how much they love their PSPs is desperate, dishonest, and makes Sony look disinterested in what the users really think.

-Hasan Syed