It was only a matter of time....

http://www.cosmeticsdesign.com/news/ng.asp?n=72350-paris-hilton-parlux-fragrance

Paris Hilton targets beauty market

International heiress and socialite Paris Hilton is set to expand her lucrative empire in a bid to take over the beauty industry with the intended launch of a cosmetics range manufactured by Parlux Inc.

Parlux released a statement that indicated that through unprecedented sales of the Paris Hilton perfumes there was a noticeable gap in the cosmetics market for the Hilton brand.

Parlux chairman and CEO Llia Lekach said in a statement “Paris Hilton is an extraordinary young lady with an ever-growing international following. The demand for Paris Hilton fragrances has encouraged us to complement our fragrances with an exciting line of Paris Hilton cosmetics’.

How did this all come to fruition? A sex tape? Guest appearances at nightclubs? The willingness to take photos with anyone and everyone? A reality TV show? I would have never been able to guess that Paris Hilton would be able to create an intrinsically valuable brand. On her reality TV show, she made some comments that made her look fairly unintelligent, but it seems like she gets the last laugh, in that you're always going to be seeing her or hearing about her (and now in department stores). I don't understand how she's been able so successful in staying in the public eye for this long, despite using the same shock and awe tactics. I would have thought that her fame would have died off long ago.

-Hasan Syed