User Generated Commercials from Quiznos and iFilm

So Quiznos is partnering with iFilm, an online video network similar to U-tube, to launch a contest where fans, consumers, or anyone with a video camera can attempt to win the grand prize of $10,000 dollars, a year supply of Quiznos, and have their commercial aired in on the year ending, wrap up episode of Best Week Ever's "Best Year Ever" as well as in Times Square on New years Eve. The videos need to be aligned with their current campaign of quiznos vs. subway. You may have seen some of these ads on television, where quiznos takes to the streets to compare the sandwhiches, the outcome always being people prefer quiznos subs because they have more meet. The promotion is one of several contests framed around consumer-generated ads, all playing into the buzz around popular social networking sites like YouTube and MySpace whose users frequently incorporate brands in their own videos posted on the sites. Doritos rolled out a contest that let consumers create a 30-second spot to air during Super Bowl XLI on Feb. 7. The part that gets me is the "grand" prize of a years supply of Quiznos food. Read into the quotation marks as you will.

-Adam Herzog