Automotive Industry Marketers

Page 20 of the November 6 Brandweek discusses marketing jobs in the US Automotive Industry, which continues to falter. "When a company like DaimlerChrysler decides it doesn't need separate agency teams for Chrysler, Dodge, and Jeep, 2/3 of the players find themselves on the street." As ad spending continues to get cut, the author of the article discusses a strategy these automotive experts can employ to find a new job in a different industry. However, when I think of such a marketer, the guy that invented tie dye comes to mind. Obviously, cars will be cars, but there must something that can be done- some route that can be explored- to spark the legendary US automotive industry. The few people left in Detroit must act fast.

For example, General Motors strives to introduce its EV1 (electric car) at some point in the future. How would you promote it? Could the electric car potentially be a superbrand to catapult GM in a positive direction?

- Robert Cusumano