Brands' Shows

Since the lecture from our guest speaker, Mark Hughes, I have been interesting in the topic of advertiser-produced content. Advertisers want to create their own show talking about their brand rather than just displaying the products (BMW case). For example, Medicis, a pharmaceutical company, creates a new reality series, Hottest Mom in America, just to promote their products.

At the beginning, I think that creating a whole new show is a new technique from marketing world. But, it doesn’t take me long to found out that this trend has already been started. Here are the brands that already producing their own shows.

Procter & Gamble: “Home Made Simple”
Office Max: “Schooled”
Unilever: “The Gamekillers”
Snicker: “Instant Def”
Anheuser-Busch: “BudTV”

Khin M. Aye