Lost - The best show on tv

As a big fan of the television show Lost, I was surprised to see this article talking about how the show was in trouble. Apparently viewership dropped half a million for the second season after the first season raked in 16 million viewers. They surveyed many of these consumers who stopped watching and they explained that they were tired of the muddled plots and constant reruns. In order to make sure the dropoff wasn't going to be repeated for the third seaon this year straightened out the storylines and scheduled a 13 week hiatus inbetween the fall season (8 episodes) and the spring season which will be returning in February. They also pumped up a large promotional marketing campaign. First they launched an online buzz marketing campaign this past summer called "The Lost Experience". This website sent fans on a scavenger hunt to find clues imbedded in TV spots and online. Tens of millions of people participated, driving awareness for ABC and beginning the trend of online mystery promos for other companies like Verizon, Spring, and Jeep.

I like the idea of this promotion although I can't believe how many people really took to the mystery idea with such vigor. I consider myself a huge fan of the show, to the point where all cell phones must be silenced during the episode, but I don't think I would ever take part in such a promotion. I don't know what it is, I guess I have just never been one for advertising or crazy promotional ideas. What do you think about online mystery promotions?

-Adam Herzog